03. Building corporate value

 

As far as business strategy and corporate management are concerned, each enterprise has its own routine, and the specific implementation needs to be determined according to the experience and resources of the management of each enterprise. For example, the executives of some companies feel that foreigners are arrogant and difficult to deal with, so they tend to find partners in China or dig from their peers with high salaries; while Yuxi’s executives have all worked in foreign companies, and there are no communication barriers with their counterparts in Europe, America, and Japan. So we are more accustomed to importing technology from Europe. When introducing technology, Yuxi did not simply buy two sets of drawings, but hired German experts as our technical director for a long time, and cultivated our technical team to learn the working style of German engineers from design concepts and work habits. We believe that only in this way can Yuxi Energy maintain its technological competitiveness for a long time.

 

The price of Yuxi's products is higher than that of domestic counterparts. That is because we pay attention to the cost of the product's entire life cycle, rather than the cost of the first purchase. Therefore, when Yuxi chooses accessories, they always choose those that are durable. Good quality brand, workmanship is never sloppy. It is necessary to ensure that the machine is easy to use at the first test, and it will still work well after several years, and the maintenance cost of the entire life cycle is as low as possible. Because of this cost value concept, we often have to abandon some customers with small investment budgets and only focus on serving those customers looking for high value-added products.

 

In terms of management, Yuxi pays special attention to 5S management. We believe that only when working in a clean and tidy environment can employees do their work in an orderly manner and meticulously build high-precision machines. 5S is not only required in the workshop, but also in the office and even the garbage dump. There must be no dead ends. Yuxi also pays special attention to process management. The entire work process is established in accordance with the standards of German-owned enterprises. For us, ISO9001 certification is not a display or a sales gimmick, but a work habit.

 

Yuxi also attaches great importance to brand design. Now Yuxi’s brand logo is designed by experts at a high price. After repeated considerations in the design process, the spiritual value and product characteristics of the enterprise are fully reflected in the company logo. One of our senior managers came from the management consulting industry and is an expert in brand positioning. Under his guidance, Yuxi has always adhered to the high-end brand positioning, focusing on making crushers, and has never been diversified. In this way, after a series of brand operations, the brand awareness of the name "Yuxi" in the industry has been closely linked with solid waste crushers and solid waste crushing applications.